This privacy policy sets out how Earthly Gems(the data controller) uses and protects any information that you give when you use this website. Earthly Gems is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Earthly Gems may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01-03-2015 and last amended 16-05-2018.

We may collect the following information

• name and job title

• contact information including email address, physical address, telephone number

• demographic information such as postcode, preferences and interests

• other information relevant to offers.

any information you provide during the ordering process or via an enquiry, be it online or via verbal or electronic communication

information on how you use our website, including ip address, browser, pages visited length of visit

marketing preferences

payment information is captured by payment providers Paypal, SagePay

We require this information to understand your needs and provide you with a better service, and in particular use this information for the following reasons:

• primarily to process your orders and transactions, and keep a record of said orders and communications

provide product details or further information on the goods you have purchased.

Only disclose contact information to trusted third-parties for order delivery and payment processing purposes

Respond to any enquiries

for sending marketing information, if requested and within accord to related regulation

the performance and maintenance of our websites and analysis of usage

to deliver the website content and advertisements

Be able to manage the business, with relevent business professional, eg accountants etc.

Comply with any legal requirement for information, and if required to instigate legal proceeding for any unpaid good provided that breach payment terms.

• We may use the information to improve our products and services.

• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided if you have consented for us to do so. We may contact you by email, phone, or mail. We may use the information to customise the website according to your interests, and to enable the dispatch of your goods.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies: A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Cookies are used on this shopping site only to keep track of the contents of your shopping cart once you have selected an item, to store delivery addresses if the address book is used and to store your details if you select the 'Remember Me' option.

You may choose to restrict the collection or use of your personal information: • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do want the information to be used by anybody for direct marketing purposes • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us. We will not sell, distribute or lease your personal information to third parties. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Earthly Gems Ltd If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

The personal information which we hold will be held securely in accordance with our internal security policy

If you have any questions/comments about privacy, you should email us.

GDPR lawful grounds for processing:

to be able to process the order or contract you have made with us for the purchase of goods or services and to keep you informed of product issues or new information releated to those products.

to be able to respond and investigate any enquires made to us by you the customer or potential customer

to send marketing information when you have explicitly requested us to do so.

to be able to operate and maintain our online services and websites through the use of cookies or other services and technical information such as visit length browser use so we can manage our business accordingly.

to abide by any legal requirements in the course of operating our company, keeping records for compliance and business operations.

Personal Data Collection

We may collect data from you directly from your contact, by website enquires, information from cookies on our website.

3rd party information may be received from companies based outside of the EU including Google for search, analytics & advertising, Facebook for advertising, providers of payment and delivery services.


We only send you information or marketing communications if you have made a purchase with us and / or you have asked to receive marketing information to us, at any time you can unsubscribe to any marketing from us 

Data Shared

We may have to share your data to complete the contract of sale with you for specific purposes only, these parties would be:

IT service providers for the administration of our applications

Professionals such as, auditors, insurers, lawyers, fraud prevention agencies, payment providers, delivery services - all of whom have their own security and privacy policies and only use data strictly for the purpose of completing contractual obligations.


We may share personal data within the group of companies mentioned outside of the European Economic Area but have safeguards

US providers part of the EU-US privacy shield, or procedures approved by the European Commission.

All data is kept secure under our relevant security policy where only information required to process mentioned transactions is available to those whose job is to process can access, and any breach will be notified immediately

We keep data for as long is necessary for the purposes its collected for including legal, reporting and accounting purposes. 


You have the rights regarding the information we hold including to view or amend and delete under the GDPR

You will not have to pay a fee, we may require more information from you in order to confirm your identity and aim to respond to legitimate requests within a month.